TODAY, EVERY BUSINESS MUST OPERATE LIKE A MEDIA COMPANY.
RANX MAKES THAT POSSIBLE
Who are we?
Ranx partners with companies to build branded media IP through digital shows, podcasts, and live experiences aligned with business goals.
Why must every business become a media company?
01
Turn Content into a Lead Engine
02
Drive Consistent Lead Growth
03
Meet the Demand for Video Content
Most consumers want more video from brands, making modern IPs increasingly content-first. (B2C)
04
Build Stronger Relationships Organically
Marketers say owned media and organic content are more effective for building lasting relationships. (B2B)
05
Educate Through Content
Our Solutions
01
Signature IP
A Signature IP is a brand’s flagship media property — a big idea built as a 360° ecosystem. It starts with a long-form anchor (podcast, show, documentary, or series) and expands into short-form clips, reports, playbooks, and live experiences.
Purpose:
Build long-term brand authority, trust, and thought leadership
02
Micro IP
A Micro IP is a standalone short-format IP designed exclusively for vertical platforms the Reels and Shorts.
These are:
-Short (10 – 45 seconds)
-High-frequency
-Concept Led
Purpose:
Drive Reach & Cultural relevance
03
Performance IP
A Performance IP is a structured series of short videos built for paid distribution. Designed for conversions, not just views — each video is optimised for hooks, messaging, and CTAs.
Purpose:
Support performance marketing goals-leads, installs, sign-conversions
TYPES OF IPs WE CREATE
01
Podcast & Conversation IP
– Podcast Series
– Roundtables
– Docu – Series
– Fireside Chats
– Micro-casts & Micro Pods
– Voice of Customer / Customer Testimonials Podcasts
02
Education & Knowledge IP
– Seminars & Webinars
– Masterclass Series
– Pre-recorded Explainers (Product Tutorials, Process Walkthrough, Case Study Breakdowns)
03
Culture & Lifestyle IP
– Digital Shows, Micro Dramas, Reality Formats
– Documentaries
– Content IP Collabs with Influencers across Music, Dance, Comedy Fashion, Travel, Sports, Art
– Vlogs
– Event-based Content
RANX 360° IP FRAMEWORK
01
Content Extensions
– Coffee Table Book
– One Article per Episode
– Research Report / Whitepaper
– Newsletter Series
03
Digital & Community Layer
– Interactive Microsite
– Exclusive Digital Community
– Soical Media Campaigns
– Custom Merchandise & Memorabillia
– Curated Hampers
– CSR / Cause Tie-Ins
04
Media & PR Amplification
– Press Stories & Syndicated Columns
– Magazine Special Issues / Inserts
– Broadcasts Partnerships
– Outdoor / Billboard Campaigns
Our Work
Our Values
Professionalism
We keep our promises, pay attention to detail, stay dependable, and treat everyone with respect and we build trust through consistency and accountability in everything we do.
We Deliver Excellence
We maintain high standards, improve constantly, and solve challenges creatively. We focus on consistent quality and outcomes that truly make an impact.
ROI Driven
We prioritize accountability and performance.
We encourage you to hold us accountable to real ROl – including conversions and stakeholder engagement rather than superficial metrics.
100% Money-Back Guarantee
Ranx Podcasts is committed to delivering the highest quality podcast content tailored to your business goals. We understand the importance of ensuring our work meets your expectations, which is why we offer a 100% Quality Assurance Money-Back Guarantee. If the client is not satisfied with the first episode after their feedback is incorporated, Ranx will provide a full refund, no questions asked.
ABOUT US
Meet The Founders
Swapnil & Ruchira founded Work Better Training in 2008. They bootstrapped and scaled Work Better into one of India’s leading corporate training firms, which was acquired by upGrad in 2021.
At upGrad, they played a pivotal role in expanding the B2B business and helping it become the largest corporate training player in India.
With Ranx, they are building a new-age branded media company that helps enterprises create scalable content IP—through digital shows, podcasts, and live experiences—designed to drive brand authority, consistent visibility, and measurable business outcomes.
Current Openings
Business Development Manager
Enterprise Sales
- 3-5 years of experience in business development, enterprise sales, or key account management, with a proven ability to close high-value deals and achieve revenue targets. Experience selling to large organizations with complex stakeholder environments
- Bachelor’s or Master’s degree in Business, Marketing, Sales, or a related field
Business Development Manager
International (USA) Sales
- Experience: 3-4 years of experience in business development or sales, with a focus on the US. Proven track record in achieving annual revenue targets of USD 1Mn, with an average deal size of USD 60,000.
- Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
Let’s Connect
* WeWork , Vaswani Chambers,
1st Floor, 264-265,
Dr Annie Besant Road,
Municipal Colony,
Shivaji Nagar,
Worli, Mumbai - 400030
Let’s Connect
Ranx IP, a property of Ranx Index Pvt Ltd
- WeWork, Vaswani Chambers, 1st Floor, 264-265, Dr Annie Besant Road, Municipal Colony, Shivaji Nagar, Worli, Mumbai - 400030
- +91 99201 81488
